For Christmas 2025, I independently organized and hosted Not Just Trees’ first charity concert. Using my A&R skills, I scouted 5 emerging local artists from Orange County, Los Angeles, and the Inland Empire to perform at the concert. By the end of the concert, Not Just Trees gathered $600 of financial donations, 45 units of food, and 30 toys to split between three local charities (The Father Serra Pantry, The Mercy Warehouse, and The Muckenthaler Foundation).
Not Just Trees Christmas Charity Concert
Using my PA system (2 Yamaha club monitors, an Alto 6-line mixer board, and a Yamaha power amplifier), I independently hosted a Christmas Charity Concert in San Juan Capistrano, CA with 5 emerging musicians.
Event Coordination and A&R
Alex Indigo performing ‘Rose-Tinted Glasses’
gavo lol performing for the Not Just Trees Christmas Charity Concert
Wade Pratt performing ‘Another Lie’
asher wine performing for the Not Just Trees’ Christmas Charity Concert
asher wine performing ‘one-sided’
Marketing & Graphic Design
5 unique posters to advertise important details of the concert, like: the performers, ways to donate, the location, the time, and notjusttrees.com. The posters used in coordination with short-form video advertisement helped to promote the event across Orange County.
I created this short-form video to advertise and talk about the charity concert. The short-form nature of the video worked in tandem with Instagram’s advertising and TikTok’s algorithms to generate over 10,000 views. The event was organized the two goals: generating proceeds to donate to charities that help my local community and giving local artists the platform to perform in front of a new audience. Edited using CapCut.
Poster 1
Poster 2
Poster 4
Poster 3
Poster 5
Corporate Social Responsibility (CSR)
All proceeds generated from the Not Just Trees Christmas Charity Concert were split between three local Orange County charities: Father Serra’s Pantry, The Mercy Warehouse, and The Muckenthaler Cultural Center. In total, $600, 45 units of food, and 30 brand new toys were donated and split evenly between the three charities.
With Victor, one of the lead volunteers at Father Serra’s Pantry, after dropping off donations from the concert.
Giving donations to the Muckenthaler Cultural Center.
Giving food and toys to the volunteers at The Mercy Warehouse.
Donating $200 from the financial proceeds to the Mercy Warehouse.